Bright Box is a technology company with offices in Switzerland, Russia, Hungary, and the UAE. It develops a connected car platform that purportedly links drivers to their cars, and the vehicles to car manufacturers (Original equipment manufacturer) and to dealerships. At the end of 2017 Zurich Insurance Group acquired the company, to which it still belongs.
Video Bright Box
History
Before the company was started, several members of the management staff were involved in implementing a Dealership management system (DMS) for some automotive brand dealerships. The company was founded in 2012 by Ivan Mishanin, Alexander Dimchenko and Ken Belotsky. They understood the key problematic issues car dealers would experience such as customers wanting cheaper services done by unregistered dealers. To solve this problem, the team at Bright Box has developed a mobile platform called Dealer Mobility, which is offered to dealers in the form of a mobile app and web portal. In 2014, the company began focusing on how to gather data from the vehicles and convey this information to dealers for enhanced customer support. Ivan Mishanin, Alex Dimchenko and Ken Belotsky believed in the idea that if the smartphone could control a car, people are much more likely to check in the mobile app and use services of a car dealership. Bright Box conducted a survey of car owners and the results showed that climate control, door lock, search of vehicle, alert about any impact and the evacuation out of the car were the most important requirements to be included in a remote car application.
From 2014 to 2017, the company opened their offices in Dubai, Switzerland, Hungary. . At the end of 2017 company has been acquired by Zurich Insurance Group.
Maps Bright Box
Developments
The company developed a connected car platform and named it Remoto. Solution helps car owners to manage their cars remotely via smartphone (to start the engine, to open/close doors, for car tracking). In 2017 company started to use own solution based on Artificial Intelligence to predict customer behavior in order to find the right moment to upsell to them. Connected car platform from the company deployed by several automakers, including Honda, Infiniti, Kia Motors , Toyota , Hyundai , Mitsubishi and Nissan In October 2016, Dubai Police signed a collaboration agreement with the company and Nissan Middle East for the safety technology service called "Smart Response". In the event of an accident, the system works in tandem with the patented Nissan SmartCar "control system" to alert Dubai Police, so that the car's occupants may receive immediate assistance in quick time. For the development process and implementation company collaborates with Post Luxembourg, Cisco Jasper, Microsoft.
Products
Connected Car Platform
The connected car solution provides connectivity between OEMs, NSCs and large dealerships and their customers by the Mobile Apps and the Mobile apps software development kit in order to integrate the connected car services with existing OEM's mobile apps. The entire stack of technologies is developed independently on top of platforms from Microsoft and Cisco Jasper .
Remoto Service Customer Retention
Allows dealers to connect to consumers during the whole life cycle of the vehicle, using telematics services and data .
Remoto AI
Remoto AI Connected Car solution gathers information about customers' preferences and delivers real-time recommendations from dealership. AI-based solution helps drivers from different categories to get specific sets of products and services, including appropriate accessories, new car sales, and upcoming service visits .
References
Source of the article : Wikipedia
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